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Omnex provides quality consulting, training, and software to the automotive, manufacturing, and service industries.

The situation

Omnex built an international reputation by providing quality consulting services to manufacturers, particularly in the automotive industry. To remain a competitive, viable business in the long term (and drive sales in the short term), Omnex needed to broaden its business to include clients in growth industries. How do you leverage your reputation and experience in one industry to capture markets in completely different (and seemingly unrelated) industries?

The solution

With Selectivity’s help, Omnex identified several new markets for its consulting services. To reach those markets, Selectivity worked with Omnex to create an interactive Webinar marketing campaign that highlighted the company’s reputation, experience, and expertise by positioning Omnex consultants as proven experts. To drive prospects to the Webinars, Selectivity produced a series of industry-specific e-mail blasts focused on current, specific quality concerns.

The results

Within three months of working with Selectivity, Omnex leads were up 40%. What’s more, these well-qualified leads led to a sales increase of nearly 35% over the previous year.

Back to Results…

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